The Zero-Proof Experience: An Elegant Collection of The Best Zero-Proof Machtails
This book is an expression of creativity, imagination and celebration. It’s about enjoying life!! A new revolution driven by the popularity of non-alcohol and zero-proof drinks. A worldwide focus on what is in your glass. A powerful movement ignited by new focus of mindful consumption and healthier lifestyles. Driven by all generations, genders. This new cultural transformation simply put. Is just not in the mood for booze. Dry January, Sober October, Sober Spring and now soft July. Is the new lifestyle people are demanding. The non-alcohol zero-proof Machtail movement is growing at an incredible rate, with no end in sight. This book has created new sophisticated and exciting Machtail drinks for growing demand. We encourage you join and be part of this great national and international movement!
About the Author
Dean Champane knows how to party
– and how to mix the perfect drink.
With over forty years of experience in the wine, spirits, and beverage industry, he’s a seasoned expert and true connoisseur of cocktails, from timeless classics to today’s trendiest concoctions.
As the former owner and operator of Michigan’s largest wine and beverage retailer, Dean has worn many hats: curator, consultant, and go-to advisor for collectors, restaurants, retailers, and party hosts alike. He’s organized exclusive tasting panels, wine auctions, and high-end fundraising events, always with a flair for flavor and a knack for bringing people together over great drinks. Now, Dean is shaking things up again—this time, in the bold and fast-growing world of zero-proof cocktails – herein dubbed Machtails – a nod to the MotorCity’s influence on the rapidly growing desire for an alcohol-free lifestyle.
This book is the product of hands-on research and high-spirited experimentation. Dean assembled an elite tasting panel featuring top mixologists, sommeliers – and yes, professional partygoers – to test, tweak, and perfect every recipe. The result? A wildly creative, ridiculously tasty, and innocuously addictive collection of non-alcoholic cocktails that will change the way you think about drinking.
Whether you’re sober-curious, a seasoned host, or just in it for the flavor, this book is your ultimate guide to the Machtail lifestyle. May these recipes enlighten your knowledge and enjoyment of Machtails.