Every movement has a beginning.
Every legend has a reason.
Dean Champane is the visionary force behind the modern mocktails and zero-proof beverage movement.
Dean Champane is the visionary force behind the modern mocktails and zero-proof beverage movement. Long before non-alcoholic drinks earned their place at the table, Dean understood something others missed: people weren’t giving something up—they were choosing something better.
Known throughout the industry as “The Legend,” Dean Champane transformed the idea of mocktails from simple substitutes into crafted experiences — drinks built on flavor, balance, presentation, and purpose. His work bridges generations, welcoming everyone from Gen Z to Boomers onto a new road in the USA where celebration doesn’t require alcohol to be meaningful.
Rooted in American creativity and entrepreneurial spirit, Dean’s philosophy is simple yet bold: Zero proof should never mean zero prestige.
Through years of innovation, storytelling, and brand leadership, Dean has helped redefine how restaurants, families, and sociocultural approach drinking. His influence reaches beyond the glass—setting standards, shaping language, and guiding the future of premium non-alcoholic beverages.
As the creator of Zero-Proof Certification and Red, White and Brew. Dean established a trusted mark of quality that represents craftsmanship, intention, and authenticity. It stands as a commitment to excellence in a rapidly growing industry—and a promise to consumers seeking elevated alternatives.
Today, Dean Champane continues to lead the movement, not as a trend follower, but as the figure who helped build the category itself.
This is a lifestyle.
This is the Legend.
Books By Dean Champane
Machtails
The Zero-Proof Experience: An Elegant Collection of The Best Zero-Proof Machtails
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Cars and Cocktails
A COLLECTION OF GREAT AUTOMOTIVE ART PAIRED WITH ONE-OF-A KIND HIGH PERFORMANCE COCKTAILS
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Cars & Cocktails is a new and original coffee table keepsake. In it, author Dean Champane reflects on Detroit history, Detroit automobiles and – perhaps most dramatically – high performance craft cocktails which have been created right here in the Motor City.
Such distinctive cocktail recipes as ‘Overdrive’, ‘Four on the Floor’, ‘High Voltage’ and ‘Finish Line’ are fine and fashionables flavors of today’s Motor City. They are introduced richly and invitingly via detailed recipe notes attended by full, four-color automotive art. In addition, the author premiers tempting ‘Dry Way’ offerings: non-alcoholic recipes which honor and reward folks with mocktail preferences.
Cars & Cocktails weaves together a brief history of Detroit with the city’s unusual Prohibition-era affinity for liquor. It also introduces the Motor City’s fabled Woodward Avenue: “America’s first superhighway.” Running between Detroit and Pontiac, Woodward serves as the 27 mile concrete host of Detroit’s annual Dream Cruise, which attracts over 1.5 million automobile enthusiasts each year.
Want to join in the energy and the excitement which characterizes the Motor City today? Cars & Cocktails will put you in the driver’s seat!
About the Author
Dean Champane knows how to party
– and how to mix the perfect drink.
With over forty years of experience in the wine, spirits, and beverage industry, he’s a seasoned expert and true connoisseur of cocktails, from timeless classics to today’s trendiest concoctions.
As the former owner and operator of Michigan’s largest wine and beverage retailer, Dean has worn many hats: curator, consultant, and go-to advisor for collectors, restaurants, retailers, and party hosts alike. He’s organized exclusive tasting panels, wine auctions, and high-end fundraising events, always with a flair for flavor and a knack for bringing people together over great drinks. Now, Dean is shaking things up again—this time, in the bold and fast-growing world of zero-proof cocktails – herein dubbed Machtails – a nod to the MotorCity’s influence on the rapidly growing desire for an alcohol-free lifestyle.
This book is the product of hands-on research and high-spirited experimentation. Dean assembled an elite tasting panel featuring top mixologists, sommeliers – and yes, professional partygoers – to test, tweak, and perfect every recipe. The result? A wildly creative, ridiculously tasty, and innocuously addictive collection of non-alcoholic cocktails that will change the way you think about drinking.
Whether you’re sober-curious, a seasoned host, or just in it for the flavor, this book is your ultimate guide to the Machtail lifestyle. May these recipes enlighten your knowledge and enjoyment of Machtails.
Share with family and friends…and enjoy life to the fullest!